Rediffusion: A Brand Revival
BA Level 2 Live Project | Group Project | Re-Branding | App Development
Fig. 1 & 2 - Illustrates the different designs taken while in development
Introduced in 1949, Rediffusion was Singapore’s first cable-transmitted, commercial radio station that provided its listeners with crystal clear content through a Digital Audio Broadcasting radio that was available in many households and coffee-shops.
The new Rediffusion is a Mandarin-based, dialect-alternative, family-radio station that caters to both the young and old. Based on both mobile & web platforms, our content revolves around a range of music, news and entertainment, where it provides our listeners up to date and trending topics while being relevant to Singapore's rich cultural heritage.
The new Rediffusion is a Mandarin-based, dialect-alternative, family-radio station that caters to both the young and old. Based on both mobile & web platforms, our content revolves around a range of music, news and entertainment, where it provides our listeners up to date and trending topics while being relevant to Singapore's rich cultural heritage.
